At Marsden Hotel Group we are committed to protecting the privacy and security of the personal information (personal data) provided by you to us as confidential. We have provided this Privacy Policy as an explanation of the information we collect, how we process and use it, and how the use of this information can benefit your experience on our web sites and products and services we provide. We reserve the right to modify or amend this policy at any time and for any reason.

 

What information about you do we collect
In order for us to operate effectively and provide you with the best experiences with our services, we may request and collect information about you, whether as hotel guests, web site visitors or you contacting us for any other purposes, that includes personal information that can identify you as an individual.
 

Your personal information can come to us via various channels, including but not limited to:

 

• We collect information that you choose to provide during your registration, on our website forms, surveys, guest feedback, competitions, and in email correspondence with us. This information includes, but is not limited to your name, address, contact details, and full credit card details. We sometimes also gather lifestyle information about you e.g. the accommodation service preferences you have.

• In order to assist with the performance of this website, may be installed on your computer. Cookies are files with small amounts of data which are stored on your computer’s hard drive by websites you visit. All information collected by cookies is aggregated and anonymous. Cookies are widely used to help websites work more efficiently. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you do not instruct your browser to refuse all cookies, your consent to our use of your personal information obtained from cookies may be implied. If you do refuse or erase some or all cookies then some of the features or services on this website may not function properly or be fully available.

• From time to time this website may contain links to third party websites. We have no control over the content or privacy policies of such third party websites. The inclusion of links on this website does not imply that we have verified or endorsed the content of such linked third party websites. 

 

How we use your information and whom we may disclose to
We may collect, process and/or use the personal information which we collect in order to:
 

• Deliver our products and services to you – such as completing your reservations, sending you reservation confirmations, supplying the purchased goods and services, registering you for program membership, fulfilling a request for information,  customising our services to your preferences, earning and redeeming rewards, keeping proper records of your transactions with us.

• Communicate and provide marketing  and promotion to you – such as sending you information and updates on our products and services and other products and services that we think may be of interests to you, including latest promotions,  competitions, joint- and cross promotions with our business partners, response to enquiries, to send you important information regarding our website, changes to our terms, conditions and policies.

• Develop and improve our services to you – such as performing market research, analytics and/or profiling, developing new products and services, improve the effectiveness of our website, your hotel experience, our various types of communications, advertising campaigns, and promotional activities.

• Work and cooperate with third party parties to deliver our products and services to you – such as travel agents, group travel organisation, or anyone involved in the process of making your travel arrangements, credit card companies, airline operators and third party loyalty programs.

• Maintain your safety and security as well as that of other guests and personnel – such as to make proper identification and verification in processing of transaction, implement security surveillance and access controls when you visit or stay at our hotels, and administer general record keeping.

• Meet applicable legal and regulatory requirements.
   

Marsden Hotel Group may process personal data for the purposes of prevention and safety of property and persons, and to respond to outstanding debts. For these reasons, the hotel may decide to include in the category of “blacklisted” customers, any customer whose behavior has been inappropriate including through aggression, rudeness, breach of contract, failure to observe safety rules, theft, damage, vandalism, or payment issues. The blacklisted status may cause Marsden Hotel Group to refuse that customer’s future reservation(s).

 

Security
We will take reasonable steps to protect the Personal Information we hold from misuse and loss and from unauthorised access, modification or disclosure. Marsden Hotel Group uses a third party booking engine which features SSL technology which is verified by a THAWTE certificate. All data is encrypted to and from the booking engine, providing security to your personal information and credit card details you enter.

 

Content
Marsden Hotel Group has endeavored to ensure the content published or displayed on this Website is accurate. However, such content should not be attributed to Marsden Hotel Group and the views expressed on this Website may not necessarily reflect the views of Marsden Hotel Group. The placement of any advertisements on this Website does not constitute the recommendation or endorsement of the advertisement by Marsden Hotel Group.
 

Although Marsden Hotel Group has endeavored to ensure the content on this Website is current, accurate and complete, Marsden Hotel Group does not guarantee that such content will be current, accurate or complete when you access it. Marsden Hotel Group will take action, within a reasonable period of time, to correct any error or inaccuracy which is brought to the attention of Marsden Hotel Group.

 

Third party websites
This Website may contain links to third party websites. These websites have not been prepared by and are not controlled by Marsden Hotel Group. They are provided for your convenience only, and do not imply that Marsden Hotel Group checks, endorses, approves or agrees with third party websites this Website links to. To the extent permitted by law, Marsden Hotel Group has no liability in respect of any third party websites this Website links to. This policy does not cover customers who enter the Marsden Hotel Group websites through links from non-Marsden Hotel Group sites e.g. advertisers or other content providers.

 

Provisions on cookies
Every time you use our online services, including applications, cookies and other tracking technologies can be used in a variety of ways. They make sure that the hotel website works, they analyze the traffic or they serve advertising purposes. These technologies are either used by us directly or by our business partners, including third-party service providers and advertisers who work with us. If you want to know more about cookies, how they are used and what you can do about them, keep reading.

 

What is a cookie
A cookie is a small data attachment that is placed in the browser of your computer or on your mobile device. So-called first party cookies are cookies served by the company that operates the domain on which the cookies are placed. If we allow third parties to use cookies through the website, these cookies are "third party cookies". In addition, a distinction is made between so-called session cookies and persistent cookies. Session cookies will only last until you close your browser. Persistent cookies have a longer duration and will not be automatically deleted when you close your browser. We have set ourselves the goal to use or allow cookies with a maximum duration of 90 days. Only in exceptional circumstances, such as for security purposes and if absolutely necessary, a cookie will have a longer duration. All these technologies are collectively referred to as "cookies" in these Cookies Terms.

 

How are cookies used
Cookies are used for various purposes. With the help of cookies, you will be identified as the same user on the different pages of a website, on different websites or in an app. We collect the following types of information through cookies: IP address, device ID, possibly encrypted customer number, respected websites, browser type, browsing information, operating system, Internet service provider, timestamp, information on whether you are advertising have responded to the URL, functions or activities used in the context of using the website or the apps.
 

Our website and apps use cookies for different purposes:
 

Technical Cookies
We want to provide our users with modern and user-friendly web pages and apps that automatically adapt to their wishes and needs. For this we use technical cookies in order to be able to show you our website and to ensure the correct function. You also use technical cookies to create the user account, log in and manage your bookings. These are absolutely necessary for the correct functioning of our website.
 

Functional cookies
We also use functional cookies to store your preferences and make our website and apps as efficient and user-friendly as possible.
 

Analytical cookies
We use cookies to gain insight into how users use our website and what works and what does not. We also use them to improve and develop our pages or apps, to analyze the effectiveness of advertisements and communications, and to ensure that we continue to be interesting and relevant. The data we collect includes the pages you visit, referring pages and exit pages, the platform you use, the emails you have opened and responded to, and dates and times.

This also means that we can collect data about your user behaviour on the website, such as the number of clicks on a particular page, the mouse movements, the scrolling activity, the search terms you entered, and the text that you enter in the fields enter. We also use analytic cookies as part of our online advertising campaigns to find out how users use our pages or apps after seeing an online ad. This includes advertising on the part of third parties. Our business partners may use analytical cookies to determine if their customers are using accommodation services integrated into their sites. Commercial Cookies: In addition to our own cookies, we use third party cookies to display personalized advertising on our and other websites. This process is called "retargeting". It is based on your activity on our website, for example, on the destinations you are looking for, the prestigious accommodations and prices displayed.

 

What options do you have
If you want to know more about cookies and how to manage or delete them, please visit all about cookies.org and the help section of your browser. In the settings of browsers such as Internet Explorer, Safari, Firefox or Chrome you can determine which cookies are accepted and which are to be rejected. Where exactly you find these settings depends on your browser. The corresponding settings can be found with the help function of your browser. If you choose not to use certain technical and / or functional cookies, you may not be able to use some features on our website. If you have any questions about the provisions on cookies, please send an email to our data protection officer. These cookie terms may be amended from time to time. Keep checking this page regularly to stay up to date.